![]() Some customers find this to be relaxing and more like white noise, but others have said it is one of the biggest cons of the tent as it can be quite annoying and even obnoxious in gusts greater than 10 mph. Many have said that during moderate to windy conditions on the beach the polyester flapping in the breeze can be quite loud. ![]() The last thing one would want on a hot beach day with no wind would be no shade, but sadly that might be the case with Shibumi Shade. The good news is that one would be hard pressed to find a beach that does not have 3 mph sustained winds, but it’s something to keep in mind. Their website says that there needs to be at least 3 mph of wind to keep the canopy afloat, and in our research we found this to be accurate as a handful of customers measured wind at 2 mph and reported the sail to collapse and ‘fell asleep’ at that speed. The tent fabric is made of an exceptionally thin and lightweight polyester which is essential to the free-flowing wind powered design. The free-flowing polyester sheet is held up entirely by the ocean breeze and is said to “work with the wind, not against it”, but let’s dig into that claim and see if it holds up (literally). The product is effectively two parts, a 17’ x 9’ piece of lightweight polyester fabric and aluminum poles that when connected make a 25’ long pole that can be formed into an arch when inserted into the sand. And so, they thought it was the perfect name for their new minimalistic beach tent design. It was coincidentally the name of the trio’s student housing while attending UNC Chapel Hill, the Shibumi Apartments. The term Shibumi derives from a Japanese Zen concept that is defined as the ability to achieve maximum effect with the minimum means. It was that interest which inspired the following year of late nights as they patiently perfected the design into what is today, and a journey of them becoming accidental entrepreneurs. That week at the beach the trio had countless people come up and ask them where they got it. After a few trips to the local hardware store and the help of YouTube in learning how to sew, the very first Shibumi Shade canopy was born. So, they put their heads together to design a lightweight shade canopy to save themselves the hassle of lugging the tents back and forth every day. They quickly realized 10x10 pop up canopy tents were awkward and heavy to carry while traditional beach umbrellas were flimsy and cheaply made. But their relaxing week was disrupted when they were tasked with carrying umbrellas and heavy canopy tents down to the beach and setting them up every day. This annual trip to the Carolina coast was said to be their favorite week of the year, getting to relax and spend time with family and friends. The story starts when two brothers, Dane and Scott, and their best friend Alex were on their annual summer vacation in Emerald Isle, North Carolina.
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